The biggest tip anyone can give you as a webmaster is to have guru blueprint. There are lots of sites online that take too long to load, which people generally don’t have the time to wait for. The best web design tip that anyone can give you in relation to this problem is to make sure you use more text and less graphics. That’s all there is to it. While loud graphics/animations may be alright on the eyes but these definitely slow down the load time of the site. For that reason, only use graphics if it’s absolutely needed. A good way to lose half your traffic is to have a site that takes longer than 10 seconds to load. One way to make sure your site loads faster is to check its performance using a slow connection, and then if it’s taking too long just cut down on the graphics. Anymore, there are so many excellent reasons to avoid heavy flash use, or any at all. It’s really true that many people do not have a fast internet connection, and your flash will never live long enough to load for them. They are also not search engine friendly like the regular content websites. If there’s a slow connection, people will not wait because you know how impatient online readers are. True, there was a time when Flash was cool to use, until people grew to hate it. Even though they can be impressive and fancy, they can get irritating at times. If your only goal is to look cool and impress (and not make money), then by all means, get flash. But if you want to have an optimized site, one that converts, reaches the maximum amount of people – then you will kill your flash site.